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The Role of AI in Modern Marketing: Tools and Techniques

Ever been spooked out by ads that seem to know you better than your own mom? You’re just casually browsing, and BAM! There’s an ad for that weirdly specific item you were thinking about. Welcome to our magical world where the sorcery is called Artificial Intelligence (AI). AI is like…

How to build a strong personal brand online

Within today’s dynamic digital environment, personal branding has evolved from a mere catchphrase to an unequivocal imperative. As the global ecosystem increasingly favours remote employment and online presence, a robust personal brand can serve as your distinct advantage in distinguishing yourself among the masses. However, what does personal branding precisely…

Digital marketing plan

In the modern digital age, there has been an extraordinary expansion of the online marketplace. This environment now extends to every aspect of our lives from accessing news content, streaming entertainment, and socializing. Consequently, Digital Marketing has become a vital asset for businesses seeking to effectively engage their target audience.…
AR

Interactive campaigns: The impact of AR on consumer engagement

When it comes to the fast-paced world of digital marketing, businesses are always looking for new and unique ways to capture their audience and increase the level of connection they have with their customers. The breakthrough technology known as augmented reality (AR) is one of the technologies that is driving…
web traffic

5 effective strategies to boost your web traffic

Having a website made is only half the battle as the true metric to its success lies in the volume of user traffic that it attracts. That is because an increase in web traffic leads to more potential customers, more conversions, and ultimately a higher return on investment. With that,…
Privacy

The impact of privacy changes on digital marketing

Recent developments in privacy and data protection have substantially influenced digital marketing, marking an essential issue in today’s business and tech environments. Growing apprehensions about data privacy have instigated considerable modifications in the functioning of digital marketing. These changes impact corporations and consumers, modifying the tactics, instruments, and aggregate efficacy…