Thaiger's Programmatic Advertising: Unlock Your Audience Potential

Increase your leads by creating highly visible ads, tailored for your target market.

Quicker and More Result-Driven Marketing

Programmatic ads are transforming online advertising. This modern approach, powered by AI algorithms, enables companies to market to a specific target audience more efficiently. It removes the need for manual ad placement bidding, making the process cost-effective and easier. Moreover, it provides a guaranteed increase in audience reach and conversions, proving it is the future of online marketing.

Facebook advertising
SEO Service by The Thaiger

Use Google's Display & Video 360 to Convert

Google offers many retail platforms such as Google AdWords, Adsense, Shopping, Merchant Centre and Google Analytics. The heart of all these is Google Ads, formerly known as Google AdWords, rebranded in July 2018. As a constantly evolving network, Google Ads will now serve as the base for future add-ons and features relating to digital marketing.

Attract the Ideal Customers

Prospecting, which employs data from current clientele to precisely pinpoint potential buyers, is a beneficial and efficient way for businesses to attract new customers for increased turnover. This method eliminates guesswork of deriving ideal customer statistics or unrefined placement targeting previously used in marketing. Instead, it capitalizes on the technological advances to specifically serve advertisements to audiences already primed to buy. This makes it an ideal gateway for startups looking to explore programmatic advertising, as it operates with data harvested from existing sales to find and appeal to similar patrons.

Facebook advertising
SEO Service by The Thaiger

Increase Sales Using Technology

Remarketing is a powerful tool for businesses that collect data from website visitors and then targets them with additional ads while browsing the internet. It’s a highly successful strategy to keep your business top-of-mind for your target audience. Our skilled team at The Thaiger excels in leveraging Google’s evolving algorithms to devise smart strategies, accurately target your demographic, and optimize conversion rates. Although programmatic ads are automated, this agency monitors their performance closely, adjusting as necessary and providing comprehensive reports for your perusal.

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  • Programmatic Advertising: Transforming Your Ad Strategy

    Case Study - Boatcrowd

    Despite Boatcrowd’s commendable efforts in quickly establishing a yacht rental network, their website’s lack of authority became a looming challenge, necessitating significant investments in traffic purchases

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    Return on Investment
    A major increase of ROI on every lead we channeled, making Boatcrowd’s investment worthwhile.
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    Months To Achieve
    With the CEO’s zest for instant leads and the lucrative commissions on offer, we swiftly launched a Google Ads Campaign.
  • Programmatic Advertising: Transforming Your Ad Strategy

    Case Study - MyMediTravel

    MyMediTravel boasts an impressive global network of medical providers. However, our assessment identifies a critical bottleneck: their compact in-house team struggles to manage the limited patient inflow, revealing a significant demand-supply imbalance.

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    Increase In Revenue
    Revenue metrics showcased an ascent from 21k THB to 487k THB in 2.5 years.
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    Growth in Daily Leads
    Since January 2019, our dedicated SEO efforts for MyMediTravel encompassed on-page content optimization, technical adjustments, and dynamic link-building strategies.
  • Programmatic Advertising: Transforming Your Ad Strategy

    Case Study - FazWaz

    Our detailed study of FazWaz’s current dynamics reveals a situation nearing a tipping point. The commendable influx of 100 agents is overshadowed by a severe lead generation deficit. Swift intervention to amplify website traffic is imperative.

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    Increase In Organic Traffic
    At Thaiger, we tackled FazWaz’s lead generation challenge with a holistic SEO strategy.
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    Drive Sales Revenue
    We fortified their online presence by curating high-authority backlinks, emphasizing their relevance and diversity.
  • Programmatic Advertising: Transforming Your Ad Strategy

    Case Study- Fourtwenty

    Fourtwenty Cannabis Franchise in Thailand is a business that offers a range of cannabis-related products such as flowers, CBD items, merchandise, accessories, and clothing. They operate both online and physical stores, and they also organize events and sell tickets for special occasions.

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    Increase In Revenue
    We created a dedicated page about Four Twenty on Thaiger and wrote articles about their stores and events. Our video team also produced videos about Four Twenty. We then turned these longer videos into shorter ones for Instagram and TikTok. We uploaded SEO-optimized articles on their website to improve their visibility on search engines.
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    Increase Leads
    Four Twenty’s website gained more authority, and they also saw an increase in ticket sales from our articles.
  • Programmatic Advertising: Transforming Your Ad Strategy

    Case Study- VietJet

    VietJet is an airline known for offering affordable ticket prices and it’s often considered a low-cost carrier. They mostly fly within Vietnam but they also have flights to other countries in Asia like Thailand, Singapore, Malaysia, and South Korea.

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    Increase In Awareness
    Vietjet wanted to boost awareness of their airline and improve their online visibility. They needed an SEO-optimized article to rank well on Google.
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    Views Achieve On Article
    Thaiger proposed a comprehensive package that included a 15-second TV commercial on their popular show “Good Morning Thailand,” which would reach a wide local and international audience. They also suggested creating a travel-themed video that not only showcased Vietjet’s services but also inspired viewers to travel. This strategy aimed to connect with viewers on a personal level and increase Vietjet’s brand recognition and online presence.
  • Programmatic Advertising: Transforming Your Ad Strategy

    Case Study - Krungthong Plaza

    Krungthong Plaza is a shopping centre located in Bangkok, Thailand. They wanted to bring awareness to their events, namely the inaugural all-inclusive plus-size beauty pageant, and chose the Thaiger to make the announcement.

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    Views on Article
    Krungthong Plaza wanted us to create an article and video about their event, Miss Krungthong 2022.
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    Views on Youtube
    The video featuring the competition event garnered 17,000 views on YouTube, along with 160 likes and 77 comments.
  • Programmatic Advertising: Transforming Your Ad Strategy

    Case Study - XM

    XM is a trusted online platform for trading different financial assets and they wanted to make young Thai speakers trust and recognize their brand in Thailand.

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    Reach on Facebook
    XM is more known in the West than they are here in Thailand so we used social media in order to promote them.
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    Total Banner Views on TikTok Videos
    The TikTok banners received over 3 million views from 30 videos in 3 months.
  • Programmatic Advertising: Transforming Your Ad Strategy

    Case Study - Siam Green

    Siam Green Co. is a cannabis franchise operating in Thailand, specifically in Bangkok and Koh Samui and they needed help in boosting their online presence.

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    Reach on Social Media
    The social media campaign increased awareness and allowed Siam Green to consider expanding further with the opening of two more shops.
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    Months to Achieve
    Three SEO packages were completed: one for the main branch in Phrom Phong and two for the new branches in Nana and Koh Samui.
  • Programmatic Advertising: Transforming Your Ad Strategy

    Case Study - Sesameed

    Sesameed consultancy helps students find and enroll in international boarding schools They wanted more people to know about and sign up for their upcoming school enrollment event happening in a week.

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    Views on Facebook
    Our Social media campaign was able to garner a lot of views that led to a higher likelihood of conversions.
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    School Registrations
    This is the metric according to client feedback to the amount of registrations within 1 week.
  • Programmatic Advertising: Transforming Your Ad Strategy

    Case Study - Sesameed

    Sesameed consultancy helps students find and enroll in international boarding schools They wanted more people to know about and sign up for their upcoming school enrollment event happening in a week.

    0
    Views on Facebook
    Our Social media campaign was able to garner a lot of views that led to a higher likelihood of conversions.
    0
    School Registrations
    This is the metric according to client feedback to the amount of registrations within 1 week.
FAQ

Frequently Asked Questions

Q1. What is programmatic advertising?

Programmatic advertising is the automated buying and selling of online advertising, utilizing data to decide which ads to buy and how much to pay for them.

Q2. How does programmatic advertising work?

Programmatic advertising uses AI and real-time bidding to automate the decision-making process of media buying by targeting specific audiences and demographics.

Q3. What is Real-Time Bidding (RTB)?

RTB is a type of programmatic advertising where advertising inventory is bought and sold on a per-impression basis, via an instantaneous auction.

Q4. What are the advantages of programmatic advertising?

Programmatic advertising offers better targeting capabilities, transparency, real-time data and insights, increased efficiency, and cost-effectiveness.

Q5. Is programmatic advertising costly?

While initial setup can be a bit expensive, over time, programmatic advertising often proves to be more cost-effective due to its efficiency and precision.

Q6. What is a demand-side platform (DSP)?

A DSP is a system that allows buyers of digital advertising inventory to manage multiple ad exchanges through one interface for programmatic advertising.

Q7. What is a supply-side platform (SSP)?

An SSP is software used by publishers to sell ad impressions programmatically, allowing them to connect their inventory to multiple ad exchanges.

Q8. Are there risks involved in programmatic advertising?

Like any digital strategy, programmatic advertising comes with potential risks such as ad fraud, brand safety issues, lack of transparency, and data privacy concerns.

Q9. Does programmatic advertising support mobile platforms?

Yes, programmatic advertising supports mobile ad spaces, in addition to desktop.

Q10. Can Small and Midsize Enterprises (SMEs) leverage programmatic advertising?

Absolutely, programmatic advertising is scalable and can be leveraged by businesses of all sizes, including SMEs.

Q11. How does programmatic advertising relate to data privacy laws like GDPR?

Programmatic advertising relies heavily on user data, so companies must ensure they comply with data privacy regulations like General Data Protection Regulation (GDPR), ensuring consensual and ethical use of user data.

Thaiger Marketing is a digital agency that specialises in helping Thailand-based businesses improve their online presence.

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    Thaiger's Programmatic Advertising: Unlock Your Audience Potential

    Increase your leads by creating highly visible ads, tailored for your target market.
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