Google’s search results frequently showcase several ads, a strategy used by businesses to attract potential customers. This is done through Google Ads. These ads appear both at the top and bottom of the search engine results page (SERP), with an ‘Ad’ label to indicate their paid status. Google also provides remarketing and banner ads called ‘Display Ads‘ on its Google Display Network, a group of partnered third-party websites.
Google offers many retail platforms such as Google AdWords, Adsense, Shopping, Merchant Centre and Google Analytics. The heart of all these is Google Ads, formerly known as Google AdWords, rebranded in July 2018. As a constantly evolving network, Google Ads will now serve as the base for future add-ons and features relating to digital marketing.
For considering Google Ads for your business, run through the following steps:
Reflect on your resources and offerings: Consider if the potential return of ads is justified by the time, budget, and products you have.
Analyze keyword traffic: If your keywords rarely get search hits, Google Ads might not yield great results.
Check competitors: Review their online strategies and successful keywords.
Experiment with the right network: Try various Google Ads mediums like YouTube videos, Gmail campaigns, or mobile retargeting to find what works best for you.
In today’s online marketplace, keeping up with the latest advertising tools is crucial to stay ahead of competition. Google Ads management is an essential part of this, involving a science-like approach to acquiring target audiences and customers. However, mastering this rapidly evolving sector takes time. For Asia-based brands facing this challenge, an effective solution can be found through Thaiger’s services.
Thaiger, a prominent Google ads company in Bangkok, Thailand, excels in guiding both local and international companies through the diverse features of the Google Ads network. Our team of experts help brands identify the optimal ad types for their product or service lineup, resulting in substantial increases in conversions, sales, and revenues. Alongside creating impactful advertising campaigns, this agency also helps marketing departments quickly grasp the entire spectrum of Google Ads services, fostering a comprehensive understanding of the platform’s capabilities. Contact our team today for an engaging introductory meeting.
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Sesameed consultancy helps students find and enroll in international boarding schools They wanted more people to know about and sign up for their upcoming school enrollment event happening in a week.
Sesameed consultancy helps students find and enroll in international boarding schools They wanted more people to know about and sign up for their upcoming school enrollment event happening in a week.
Thaiger Marketing is a digital agency that specialises in helping Thailand-based businesses improve their online presence.
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