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pay per click

Leverage PPC bidding for better campaign performance

In the dynamic realm of digital advertising, the optimisation of pay-per-click (PPC) bidding strategies is paramount for maximising campaign efficacy. Given the escalating competition and technological advancements, the employment of sophisticated methods has become essential. By harnessing advanced PPC bidding techniques, one can ensure that advertisements effectively reach the intended…
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blockchain

Blockchain enhances transparency and security in digital market

Imagine a world where your digital marketing is safer and more transparent. That’s what blockchain technology is making possible. Blockchain uses advanced cryptographic methods to keep your data safe, making it almost impossible to mess with and protect it from DDoS attacks. This is a big leap forward, allowing secure…
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macro environment

The role of macro environment factors in marketing

Understanding the role of big-picture factors in marketing is super important if you want to make it in today’s tricky business world. Economic policies, government rules, and technology jumble up how businesses plan and work. For example, high taxes can kill the mood for investing and saving, changing the market’s…
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AI impacts on marketing

How AI impacts digital marketing

In today’s digital world, staying ahead in marketing means you need to keep up with the latest tech gizmos. Artificial Intelligence (AI) isn’t just that elusive Bigfoot anymore—it’s now the superhero in the digital marketing comic strip. By taking over mundane chore lists and turning into Sherlock Holmes on steroids…
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AI tools that you can use in marketing

With the hyper-competitive landscape in the modern business world, businesses are constantly seeking new ways to optimize engagement and customer acquisition. With that, Artificial Intelligence (AI) has emerged as a transformative force which disrupts the traditional marketing framework and paves the way for data-driven decision-making. From automated workflows to hyper-personalized…
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ChatGPT Bard

ChatGPT versus Bard for creating content

Artificial Intelligence (AI) content writing has taken the digital world by storm, offering innovative solutions for businesses looking to streamline their content creation processes. While traditional writing is undeniably pivotal, adopting these AI tools, such as ChatGPT and Bard, has unarguably accelerated efficiencies in producing SEO-optimised content. ChatGPT versus Bard…
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The future of social media advertising

In the ever-evolving digital landscape, social media advertising is not just a trend, but a powerful strategy that is shaping the future of marketing. With technology becoming more advanced and audience preferences constantly changing, it is crucial for businesses to stay ahead of the curve. To thrive in this dynamic…
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