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The impact of privacy changes on digital marketing

Recent developments in privacy and data protection have substantially influenced digital marketing, marking an essential issue in today’s business and tech environments. Growing apprehensions about data privacy have instigated considerable modifications in the functioning of digital marketing. These changes impact corporations and consumers, modifying the tactics, instruments, and aggregate efficacy…

The Future of AI in Digital Advertising: What to Expect

Digital advertising has already been drastically affected by artificial intelligence (AI), and this will only continue to happen at a faster rate year on year. AI is still being used to streamline processes and personalisation of marketing communications as well as improve campaign performances. The following five subtopics will most…