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How chatbots help digital marketing campaigns

In today’s digital world, marketing means keeping up with the latest tech trends. One exciting new tool in this area is chatbots. These handy helpers are transforming digital marketing by offering round-the-clock customer service, automating everyday tasks, and adding a personal touch to interactions. Imagine having a virtual assistant who…

The Future of AI in Digital Advertising: What to Expect

Digital advertising has already been drastically affected by artificial intelligence (AI), and this will only continue to happen at a faster rate year on year. AI is still being used to streamline processes and personalisation of marketing communications as well as improve campaign performances. The following five subtopics will most…