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The Role of AI in Modern Marketing: Tools and Techniques

Ever been spooked out by ads that seem to know you better than your own mom? You’re just casually browsing, and BAM! There’s an ad for that weirdly specific item you were thinking about. Welcome to our magical world where the sorcery is called Artificial Intelligence (AI). AI is like…
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The Rise of Influencer Marketing on TikTok

TikTok has carved out a magnificent niche for itself in a digitalized world where social media enjoys unmatched appeal. This short-form, video-based social media platform’s meteoric development since its launch in 2016 to the present day is a fascinating digital phenomenon. TikTok is the indisputable ruler of the social media…
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