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measuring success

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on page vs off page seo

On-page SEO versus off-page SEO: Boosting site rankings

Boosting your website’s visibility is an exhilarating journey that all comes down to mastering both on-page and off-page SEO. On-page SEO is where you shine by creating high-quality content, using relevant keywords, and organising your meta tags like a pro. This is all about actions outside your website that skyrocketed…
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pay per click

Leverage PPC bidding for better campaign performance

In the dynamic realm of digital advertising, the optimisation of pay-per-click (PPC) bidding strategies is paramount for maximising campaign efficacy. Given the escalating competition and technological advancements, the employment of sophisticated methods has become essential. By harnessing advanced PPC bidding techniques, one can ensure that advertisements effectively reach the intended…
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macro environment

The role of macro environment factors in marketing

Understanding the role of big-picture factors in marketing is super important if you want to make it in today’s tricky business world. Economic policies, government rules, and technology jumble up how businesses plan and work. For example, high taxes can kill the mood for investing and saving, changing the market’s…
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The importance of content marketing for lead generation

In today’s digitally driven society businesses are starting to struggle to gain the attention of potential customers. They are often overloaded with information and options to choose from. Over time traditional advertising techniques such as leaflets and telecommunications have become significantly less effective. One reason is that consumers are now…
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