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voice research optimisation

How the voice research optimisation works in marketing

Imagine asking your smart device for the nearest coffee shop and getting a list of options in seconds. This smooth interaction happens thanks to solid voice research optimisation. With over half the users relying on voice search to find local places, sprucing up your site for voice queries is more…
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How to build a strong personal brand online

Within today’s dynamic digital environment, personal branding has evolved from a mere catchphrase to an unequivocal imperative. As the global ecosystem increasingly favours remote employment and online presence, a robust personal brand can serve as your distinct advantage in distinguishing yourself among the masses. However, what does personal branding precisely…
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Digital marketing plan

In the modern digital age, there has been an extraordinary expansion of the online marketplace. This environment now extends to every aspect of our lives from accessing news content, streaming entertainment, and socializing. Consequently, Digital Marketing has become a vital asset for businesses seeking to effectively engage their target audience.…
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The Future of AI in Digital Advertising: What to Expect

Digital advertising has already been drastically affected by artificial intelligence (AI), and this will only continue to happen at a faster rate year on year. AI is still being used to streamline processes and personalisation of marketing communications as well as improve campaign performances. The following five subtopics will most…
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