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Michelle Lim

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on page vs off page seo

On-page SEO versus off-page SEO: Boosting site rankings

Boosting your website’s visibility is an exhilarating journey that all comes down to mastering both on-page and off-page SEO. On-page SEO is where you shine by creating high-quality content, using relevant keywords, and organising your meta tags like a pro. This is all about actions outside your website that skyrocketed…
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seo crawling

How to improve crawling efficiency in SEO

In the fast-moving world of SEO, it’s super important to make sure search engines can easily crawl your website to boost its visibility and performance. Making the crawling process smoother can help with getting your site indexed better, which in turn bumps up your search engine rankings. But how do…
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pay per click..

Top 10 benefits of PPC for small businesses

Looking to make a significant impact, especially for small enterprises, without exceeding budget constraints? Pay-per-click (PPC) advertising offers an optimal solution. PPC allows for the establishment of flexible budgets, ensuring payment solely for relevant clicks and impressions. This method provides a robust mechanism for expenditure control while achieving notable results,…
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pay per click

Leverage PPC bidding for better campaign performance

In the dynamic realm of digital advertising, the optimisation of pay-per-click (PPC) bidding strategies is paramount for maximising campaign efficacy. Given the escalating competition and technological advancements, the employment of sophisticated methods has become essential. By harnessing advanced PPC bidding techniques, one can ensure that advertisements effectively reach the intended…
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blockchain

Blockchain enhances transparency and security in digital market

Imagine a world where your digital marketing is safer and more transparent. That’s what blockchain technology is making possible. Blockchain uses advanced cryptographic methods to keep your data safe, making it almost impossible to mess with and protect it from DDoS attacks. This is a big leap forward, allowing secure…
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introduce google gemini

Features and benefits of digital market with Google Gemini

In today’s super-speed digital world, staying ahead of the game means using the latest tech. Say hello to Google Gemini, a nifty tool that fits right into Google Workspace to ramp up your productivity. Whether you are whipping up emails in Gmail, crafting documents in Google Docs, or putting together…
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affliate marketing

Types of affiliate marketing and how to choose right one

Navigating the realm of affiliate marketing requires understanding its various types, and enabling informed decisions. At its foundation, affiliate marketing involves promoting products you trust and use, thereby effortlessly sharing their advantages with others. Expert affiliate marketing leverages your knowledge and experience with a product to recommend it to your…
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macro environment

The role of macro environment factors in marketing

Understanding the role of big-picture factors in marketing is super important if you want to make it in today’s tricky business world. Economic policies, government rules, and technology jumble up how businesses plan and work. For example, high taxes can kill the mood for investing and saving, changing the market’s…
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avoid toxic backlinks

Avoiding overoptimisation and toxic backlinks in marketing

In the world of digital marketing, mastering Google’s ever-evolving algorithm is crucial. Chasing higher rankings can sometimes lead to an overflow of low-quality backlinks, which might result in penalties, decreased website traffic, and major shake-ups in your marketing strategies. Remember the game-changing 2011 Panda update and the epic 2015 Mobilegeddon?…
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