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Michelle Lim

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AI tools that you can use in marketing

With the hyper-competitive landscape in the modern business world, businesses are constantly seeking new ways to optimize engagement and customer acquisition. With that, Artificial Intelligence (AI) has emerged as a transformative force which disrupts the traditional marketing framework and paves the way for data-driven decision-making. From automated workflows to hyper-personalized…
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Tips to increase page followers on Instagram

Instagram is a place where having a large following can lead to direct income opportunities. Brands often seek to partner with users having large number of following because they can influence and reach many potential customers. It is beneficial for anyone trying to set up their business online, become more…
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TikTok

Your business needs to be present on TikTok

The digital age has offered businesses a unique opportunity to reach potential customers in new and engaging ways. One such opportunity lies within the fast-paced world of TikTok – a social media app known for its shareable short-form videos and broad user base. This article aims to comprehensively explore this…
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Digital marketing

Learning your audience is the most important thing in digital marketing

Grasping the characteristics and preferences of your target demographic is a fundamental aspect of any entrepreneurial venture. When considered in relation to digital marketing, this principle holds truer than ever. Being profoundly knowledgeable about your audience enables you to understand their wants significantly, their behavioural tendencies, and the most effective…
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ChatGPT Bard

ChatGPT versus Bard for creating content

Artificial Intelligence (AI) content writing has taken the digital world by storm, offering innovative solutions for businesses looking to streamline their content creation processes. While traditional writing is undeniably pivotal, adopting these AI tools, such as ChatGPT and Bard, has unarguably accelerated efficiencies in producing SEO-optimised content. ChatGPT versus Bard…
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The Importance of Brand Storytelling in Marketing

In the dizzying, rapid-paced world of digital marketing, grasping and holding the audience’s attention can feel like an epic undertaking. Amid a crowd of competitors all competing for consumer attention, finding a unique voice is more challenging than ever. That’s where brand storytelling steps forth to illuminate the way. Brand storytelling,…
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The Ultimate Guide to Instagram Advertising for Advertisers

In the ever-evolving landscape of digital marketing, Instagram has emerged as a powerful platform for advertisers. With its visually appealing interface and a user base of over a billion, Instagram offers unparalleled opportunities to reach your target audience effectively. In this comprehensive guide, we’ll delve into the world of Instagram…
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The importance of content marketing for lead generation

In today’s digitally driven society businesses are starting to struggle to gain the attention of potential customers. They are often overloaded with information and options to choose from. Over time traditional advertising techniques such as leaflets and telecommunications have become significantly less effective. One reason is that consumers are now…
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