Michelle Lim

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The Future of AI in Digital Advertising: What to Expect

Digital advertising has already been drastically affected by artificial intelligence (AI), and this will only continue to happen at a faster rate year on year. AI is still being used to streamline processes and personalisation of marketing communications as well as improve campaign performances. The following five subtopics will most…

The Rise of Influencer Marketing on TikTok

TikTok has carved out a magnificent niche for itself in a digitalized world where social media enjoys unmatched appeal. This short-form, video-based social media platform’s meteoric development since its launch in 2016 to the present day is a fascinating digital phenomenon. TikTok is the indisputable ruler of the social media…

The future of social media advertising

In the ever-evolving digital landscape, social media advertising is not just a trend, but a powerful strategy that is shaping the future of marketing. With technology becoming more advanced and audience preferences constantly changing, it is crucial for businesses to stay ahead of the curve. To thrive in this dynamic…
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