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Michelle Lim

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google API docs

Decoding local SEO from leaked Google API documents

Ever wondered what secrets lie behind Google’s local search algorithms? Recent leaks of Google API documents have given SEO experts a rare glimpse into the intricacies of local SEO. These documents unveil data structures and functions that could significantly impact how you optimize your local search strategies. Overview of the…
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guest posting

Unlocking the role of guest posting in SEO

Guest posting has become a big deal for SEO, helping boost a website’s search rankings. When you get your articles on well-known sites, it not only shows off your expertise but also gets you those crucial backlinks. These backlinks are like high-fives from top websites, telling search engines that your…
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interlinking seo

How interlinking works to boost your website ranking

Want to give your website a spotlight in search engine rankings? Interlinking could be your secret weapon. By cleverly linking pages on your site, you can make your website more visible and easier to find on search engines. Whether you’ve been in digital marketing forever or just starting with SEO,…
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boost sales in digital market

The ultimate guide to boost sales in digital market

In today’s world of the digital bazaar, boosting sales is like finding a needle in an online haystack – but so essential for business survival. Whether you’re an entrepreneurial wizard or a marketing maestro, roping in your target audience and charming them into loyal customers is the holy grail. With…
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what is backlink in seo

Backlinks and their importance for SEO

In today’s lightning-fast world of digital marketing, making sure your website is easily found is crucial. One major factor that improves your SEO is backlinks. Think of them as glowing endorsements from one site to another, signalling to search engines like Google that your content is top-notch and valuable. Not…
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chatbots

How chatbots help digital marketing campaigns

In today’s digital world, marketing means keeping up with the latest tech trends. One exciting new tool in this area is chatbots. These handy helpers are transforming digital marketing by offering round-the-clock customer service, automating everyday tasks, and adding a personal touch to interactions. Imagine having a virtual assistant who…
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seo vs sem

Comparing SEO and SEM: Unlocking the power of digital market

In today’s dynamic digital marketing landscape, understanding the distinction between SEO and SEM is crucial for online success. Both strategies aim to enhance your visibility on search engines but employ different approaches. Recognising when to deploy each can significantly improve your marketing effectiveness. SEO is all about supercharging your website’s…
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AI impacts on marketing

How AI impacts digital marketing

In today’s digital world, staying ahead in marketing means you need to keep up with the latest tech gizmos. Artificial Intelligence (AI) isn’t just that elusive Bigfoot anymore—it’s now the superhero in the digital marketing comic strip. By taking over mundane chore lists and turning into Sherlock Holmes on steroids…
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The Role of AI in Modern Marketing: Tools and Techniques

Ever been spooked out by ads that seem to know you better than your own mom? You’re just casually browsing, and BAM! There’s an ad for that weirdly specific item you were thinking about. Welcome to our magical world where the sorcery is called Artificial Intelligence (AI). AI is like…
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